Web. Drucker, PF. British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. British Airways has been chosen in this report to evaluate the strategies of the company. Feel free to use our It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. The firm has integrated both internal and external stakeholders in operations, which has led to the development of an effective value system. 2021-03-04T07:52:49Z BusinessEssay. British Airways: Stakeholders Objectives. The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. Flybe once provided more than half of UK domestic flights outside London. British Airways Marketing Research. Thus, it has been identified that British Airways should take various initiatives to increase its customer satisfaction and to improve its competitive advantage in the industry. Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. Its quick and easy! Also, British Airways has established a separate department i.e. BusinessEssay. Web. 1954, The practice of management, Harper Business, New York. The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. A higher power has been found to exist with customer and government authorities which provide that demands of customers and actions of government can directly influence the working of British Airways. Business Analysis Turn to our writers and order a The internal drivers of CSR are flying start and CR senior sponsors group. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. Bulgaris Bulgarian reg.number: 206095338 British Airways 2012. 22,410m, 2.0% Samplius is for students who want to get an idea for their own paper. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). 51-71. It appears that you have an ad-blocker running. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. In the beginning, the company was owned by the state government, after which it became a . Another issue is establishing rights of all and a system of justice within the organisation. The latest news, announcements and events, updated daily. /Type /ObjStm https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. to British Airways and stakeholders Significant investment in technology will be required. Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. endstream The next part of the paper is an understanding of the background of British Airways and its CSR activities. The two main suppliers of BA are Boeing and airbus. 5977. 2 0 obj British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. /Length 3238 Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. Along with this, various discounts and offers are also provided at regular intervals to attract large number of passengers. (2022) 'British Airways CSR (Corporate Social Responsibility) Analysis'. endstream British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. (2022, November 5). A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. Just Click Here. Phillips, ED 2006, Corporate Social Responsibility in Aviation, Journal of Air Transportation , vol 11, no. 4 0 obj Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. British Airways CSR (Corporate Social Responsibility) Analysis, custom British Airways CSR (Corporate Social Responsibility) Analysis, Bank of Cyprus: Corporate Social Responsibility, The Walt Disney Companys Marketing Transformations, Joint Ventures in India: Learning From McDonalds Experience by Dunseith, Operation Managment About Sony, Determining Customer Needs, Organizational Behavior and Culture in Emirates Airline, Apple Companys Responsibilities and Strategies, EasyJet Airline Company Change Management, Air Arabia Case Study: Strategy, CRM, & Competitors, Corporate Social Responsibility Siemens, CSR Advantages and Disadvantages in Business, Corporate Social Responsibility: Profit or Ethics, Business Bluffing, Ethics and Social Responsibility, PharmaCARE Company: Legal and Ethical Considerations, Corporate Social Responsibility Conception in the World, Globalization as a New Context for Business Ethics, We use cookies to give you the best experience possible. British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. the employees. Retrieved 27 December 2019, kokemuller, N. (2019). Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. Topics covered in this session are: Why is knowing your stakeholders important? %PDF-1.6 Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. British Airways recently pulled out of 18 international gateways, in a signal that the airline will be smaller in the long term. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. Oct 2020 - Jan 20221 year 4 months. By clicking Send, you agree to our Passenger load factor We've updated our privacy policy. Activate your 30 day free trialto continue reading. Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. Suppliers are the main stakeholders of British Airways. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. Tap here to review the details. Business & society , vol 38, no. FOCUSED ON OUTSTANDING CUSTOMER SERVICE. Remember: This essay was written and uploaded by an Stakeholder management is an essential part of the CSR of British Airways. Call us: +18883996271 The companys participation in the London Olympics and Paralympics games had made it successful. Corporate governance allows British Airways to establish a structure that distributes the rights of the people. Objectives and social responsibilities of business. Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. The substantial impact of the effect of industrial wastage on society and the environment has been known. Objectives of British Airways and Stakeholders Short term objective of British Airways. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). 36 0 obj 2021-03-04T12:19:46 Cabin Appearance Agent. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . Profitability and successful running of the business depend upon the customers of the organization. Adobe Acrobat 11.0.9 It (British Airways) has developed leadership programs to acquire professional leaders who will be able to communicate effectively with people to get them involved and feel part of their future business decision. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Activate your 30 day free trialto unlock unlimited reading. British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. 1. The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . Thus, BA should increase its focus on new markets. Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. Looks like youve clipped this slide to already. stream application/pdf The whole profitability of British Airways depends on its customers ("British Airways", 2019). The institutions must share responsibility towards the society where they operate. View Stakeholders in British Airways.docx from BUSINESS A 1403 at Technical University of Mombasa. The company has shown greater responsibility by creating greater care and support system for their disabled customers. Get inspiration for your writing task, explore essay structures, Web. Our people are our greatest asset explore opportunities to become a part of the British Airways team. 508, -98.5% 5 November. The airline has a reputation for its focus on customer service, . endobj Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. 132-141. APM Women in Project Management Conference 2019 presentation: Jason West, Key elements of it portfolio management Dipak Pimpale, Improved Business Performance Through Effective Portfolio Management, PMO for Supply Chain - Setting Up a Project Mangement Office for Non-IT, Introduction to Business Analysis - Part 2, How to Achieve Measurable Benefits Through Project and Organizational Change. Do not sell or share my personal information. (British Airways 2012, p. 40). british airways objectives 2022. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. I am a student of University of Melbourne and due to my busy schedule I dont get time to do my assignments by self. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. Passengers Carried This is our most important journey yet one that leads to a better, more sustainable future. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. and figure out a title and outline for your paper. to improve the motivation level of employees. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. In other words art and scienc >> They have actively participated in the formation of the EU Emissions Trading Systems. Find out how we're empowering our airlines and other brands to reach ever-greater heights.